How to Make More Appealing SMS Template for Campaign?

SMS is one of the most effective, conventional, and popular marketing tools for businesses. Bulk SMS marketing is the latest trend of SMS marketing that is gaining lots of preference in various fields. The main advantages of bulk SMS campaigns are:

• No requirement for Ad copies 
• Gets instant attention and implementation from the recipients 
• Highly cost-effective and even small businesses find it easy and affordable to promote their businesses. 
• SMS is a trustworthy means of communication 
• Easy to evaluate the results 

Today, mobile phones have become an inseparable part of the lifestyle and due to that, it is quite easy to reach these people using bulk SMS techniques and lure them to the product or service that the brand offers. Both delivery and opening rates of the bulk SMS are much higher compared to any other communication means. 

Here are the tips that you should follow to craft an appealing SMS template. 

Before sending an SMS, you should ensure that you have followed the below-given rules and regulations of the SMS campaigns. 

• Adhere to the guidelines of TRAI (Telecom Regulatory Authority of India) 
• Customers’ right to not receive unsolicited messages 
• Customers’ right to provide consent before receiving SMS 
• Customers’ right to opt-out of accepting SMS 

These rules will help to smoothen the SMS campaign without facing any legal complications. 

Using keywords in the SMS campaign 

1. Including SMS keywords, like ‘ type OFFERS  and sends to 112233XXX’ to receive discount coupons from your nearest shopping center is one of the best ways to grow an opt-in list of customers who want to receive your SMS alerts.
2. This is the easiest and most effective way to grow an opt-in list of followers. It prevents the bulk SMS campaign from being intrusive and in this way, you’ll only send the SMS to the people who have been permitted to receive your offers or notifications. 
3. Using keywords for creating an opt-in list also helps you to protect the reputation of your business by ensuring most of the recipients allow you to communicate with them. 

The main objective of the bulk SMS campaign is to motivate the recipients who will become potential customers later.

Research states that every business enterprise should use multiple hooks during business promotions or advertising through SMS Campaign to grab customers attention, which is flexible and non-sticky these days for zooming dynamic pieces of information.

Personalize the message 

Personalized SMSs help to generate the desired result. One thing is to keep in mind that, inserting names in the messages is way better than using universal terms like “clients”. If you want to make your message successful, ensure that, the client is paying heed to the message and that a personalized message is capable to attract the attention and motivate the person. The SMS should be tailored just by including gender, age, location, and details of past purchases. 

When you pay heed to the customer’s purchase history using their demographic data, it will help you to target them more effectively. There are various mail merge features available for bulk SMS that will help to insert names and other customer-specific details into the messages. You can also insert the sender details like brand name and other details to make it more realistic. 

Make the message short and straight 

While composing an SMS, you should choose the works carefully. Additionally, you should make your point straight away so that, the recipient will get instant and better clarity about the objective of the message. 

The limitation of the SMS is 160 characters which demands you to be the point but simultaneously, you shouldn’t be too straight. 

Conversion of an SMS solely depends on how quickly you convey your point. Your SMS should also relate to your brand identity and you should try to abstain from utilizing caps, abbreviations, and emoticons. 

When a client opens the SMS, the recipient welcomes you into the private space. In this way, you have to dependably value their time and conversationally offer something. 

Conclusion 

Composing SMS is a crucial part of the SMS campaign. The success of a bulk SMS campaign mostly depends on the composition of the SMS. Or we can say SMS template in tech sense. This is the reason, you should follow above steps to make an appealing SMS template for managing the bulk SMS campaign.