Bulk SMS has become the most potent and sought-after tool for marketers to pass their brand message to the audience. According to experts, bulk SMS has a 98% opening rate which is way better compared to email marketing and other marketing tools. This is the reason, a number of businesses today prefer to invest in bulk SMS to get better ROI.
Bulk SMS service providers mainly offer 4 types of SMS services to clients. These are including:
- Service Implicit SMS
- Service Explicit SMS
- Promotional SMS
- Transactional SMS
Though all of these SMSs have their benefits many businesses today prefer to avail of Implicit and Explicit SMS services for their business. This blog will let you understand more about these two SMSs.
Service Implicit SMS
Service Implicit is used to send OTPs, Important notifications, alerts, and reminder SMS to the registered customers.
Service Explicit SMS
Service Explicit SMS is used to send offers, discounts, or updates regarding services to the existing customers
Main differences between Implicit and Explicit SMS
- Consent preference
Service Implicit SMS gets delivered to all recipients, irrespective of their consent preference.
Service Explicit SMS will be delivered to only such customers who have provided explicit consent to receive SMS from the business.
- Availability
There is no time restriction and the service Implicit SMS can be sent 24×7 with no time restriction.
Service Explicit SMS can be also sent 24×7 and there is no time restriction.
- Origin
Service Implicit SMS can be sent via a 6-character alpha Header that is approved for your business in DLT platforms.
Service Explicit SMS also can be sent via a 6-character alpha Header that is approved for your business in DLT platforms by TRAI.
Benefits of Implicit and Explicit SMS Service for Business
There are a lot of benefits to getting from implicit and explicit SMS. Some of them are mentioned here.
Easy to deliver the business message to the targeted audience
Since SMS is the best tool for marketing, as a business owner, you can make communication stronger with the audience using this service.
- Elevate brand awareness
- Notify customers about products or services
- Inform people about sales and promotions
- Share news about your business and its next moves
- Inspire consumers to participate in a survey
- general alerts and notifications
- Ask the customers regarding their reviews
They are easy to compose
SMS can be easily composed. It needs less effort compared to other marketing tools. Just use your creativity and let the recipients know about your business and the offers that you want to give them.
Easy to personalize
You can personalize the SMS before sending it to any particular individual. Personalization of the text messages alights with your lead and customer segments. Personalized messages are much more effective compared to general messages.
Conclusion
In this high competitive era, it is quite easy to use Implicit and Explicit SMS for increasing your brand awareness. Use these two types of SMS and boost the business.
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