According to studies, individuals quickly react to the messages sent to their telephone. Here are the key figures regarding the performance of the bulk SMS campaign.
6 Billion people use mobile phones worldwide
20-30% of recipients open their SMS instantly
47% of recipients who click on the SMS link become a potential customer
SMS enjoys a whopping 98% open rate
90% of the individuals read SMS within 3 seconds after receiving
32% of the beneficiaries react to the offers mentioned in the SMS while 31% participate in the survey
SMS campaigns can be the most effective and most powerful marketing tool if implemented carefully returns outstanding results.
Focus on the recipient’s time and offer value
Every SMS should be appropriate and worthy of your customer’s attention. When SMS targets the incorrect customer and provides little to no value, people feel unhappy. Your SMS should never waste the time of your prospects by giving offers they do not find of any worth.
Including awesome SMS thoughts, advancing a giveaway, and offering exclusive deals can prompt the customers to know about your brand or product contrary messages can irritate the clients and drive them to quit. It can lead to a loss of ROI as well.
Track the outcomes to check whether your SMSs are putting forth value is track the outcomes.
If the recipients follow the Call-To-Action and they act according to your target then you should make sure that the SMS marketing effort is offering value.
Mind on the right timing for sending an SMS
The right timing of the SMS plays a crucial role to make the SMS campaign a success. So, while sending an SMS, make sure that you follow the appropriate timing that can receive the client’s positive attention.
Sending SMS on weekends will multiply its success rate because people are mainly available these days.
SMS shouldn’t be sent too early or too late.
Use of Call-to-Action
Open-ended messages are not as effective as messages with well-times CTA. The call to action used in any SMS should be brief and give guidelines for what the client has to do. The simpler your CTA is the more effective it would be while ensuring expected results.
SMS should create a sense of urgency
You can set an expiry date for your vouchers because the limited time validity of any offer creates a sense of urgency that ensures higher conversion rates.
Using URL in CTA
Make sure that, you are incorporating a telephone number or URL at the end of your SMS. If you want to incorporate your site URL, make sure that the landing page is mobile-friendly. Always shorten the URL while inserting that in the SMS.
When employing a CTA for SMS marketing, you should make sure the SMS’s intent is made clear. Because you use CTA to persuade the recipient to take action on your SMS, the SMS must explain what they should do to make use of the SMS’s information.
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