What Is The Significant Difference Between Service SMS, Promotional SMS & Transactional SMS

Short Message Service (SMS) proved to be the most effective channel to establish communication between the brand and the customers. This is direct, simple, and actionable and therefore, it has a high 98% open rate compared to other ways of marketing. This is the reason, many brands today opt for this channel to reach a larger audience within a short time.

There are mainly three types of SMS being used by the brand. These are :

• Service SMS
• Promotional SMS
• Transactional SMS

These 3 types of SMS services serve differently and therefore, businesses must know all about these SMSs and how they interact with the customers.

Service SMS

Service SMS is one such kind of SMS service that is used hugely by banks, online booking agencies, and various online portals to verify users’ registration and different type of online services.

Service SMS divides into 2 parts.

• Service Implicit SMS
• Service Explicit SMS

Service Implicit SMS

Service Implicit SMS is mainly used to send OTPs, informational messages, and booking and order alert to your registered customers. This type of SMS service is not for marketing purposes.

• Service Implicit SMS gets delivered to all recipients, irrespective of their consent preference.
• There is no time limitation for the service implicit SMS rather it can be sent round the clock.
• Service implicit SMS can be sent through a 6-character alpha header which is approved by the DLT platforms for the business.

Service Explicit SMS

Service Explicit SMS is mainly used for the existing customers for sending offers, discounts, or updates regarding the latest services. This messaging service is only dedicated to the customers who have registered on the business database.

• Service explicit SMS is only for such customers who have given explicit consent to receive SMS from the brand.
• Service explicit SMS can be sent round the clock and there is no time limitation.
• Service explicit SMS gets sent through a 6-character alpha header which is being approved for the business in the DLT platforms.

Promotional SMS

The objective of the promotional SMS is to attract new and repeat leads for the business. Through the promotional SMS, the customers get information regarding the discounts, latest deals, and offers. Promotional SMS has a high engaging rate compared to other SMS services.

When it comes to the response of the SMS, most promotional SMSs get the response within 90 seconds. In the same way, emails get a response in 90 minutes. Since marketing teams who run promotional campaigns need the highest response rate, it will be easy for them to rely on the promotional SMS. From devices launch to the opening of new outlets, promotional campaigns play a crucial role to attract maximum customers.

Promotional SMSs are used to drive maximum leads to the business. It keeps the brand’s prospects and customers informed when you are marketing for new deals, offers, or discounts. You can be assured of high engagement and response rates when used with the right message and frequency for the promotional campaigns.

Advantages Of Promotional SMS For Business

Prompt Action:  SMS notifications generally show the entire content of the message without forcing the users to wait for a response.   

Highest ROI Rate: Promotional SMS can drive almost the best cost-benefit returns that no platforms can offer to drive significant sales.

Easy To Customize: Target different types of messages to different audiences through user-friendly platforms.

Transactional SMS

Transactional SMS is mainly used to share real-time information. Marketers use this SMS to educate new and existing customers. Any message that is not promotional is a transactional SMS, including company policy updates that could impact its customers’ relationships with it or sudden alerts like software downtime and many more.

Benefits of Transactional SMS

Dedicated SMS Route: Dedicated SMS route allows the brands to offer an uninterrupted delivery rate.

Easy To Track: Marketing campaigns need thorough tracking of various metrics including the delivered, open and real-time response of the customers.

Reaches DND Activated Numbers: Since, the DND rule is mandatory but transactional SMS can reach these phones.

Affordability: Transactional SMS is affordable compared to other SMS services. Businesses can send multiple messages through a single login.

Summary

SMS is highly effective compared to other marketing campaigns. SMSs are highly adopted by people and they can’t ignore the facts that have been mentioned in the SMSs. Knowing the major differences between these three types of SMS campaigns will the clients take the appropriate decision.