In this highly competitive era, businesses explore various ways to reach the maximum audience and represent themselves better. When it comes to effectively representing in front of the audience, nothing can beat SMS. This post will let you know how SMS is the most effective medium for business promotion.
SMS stands for Short Messaging Service which was predominantly used for personal conversations. In recent years, SMS is being used for commercial purposes. The development of A2P (Application-to-Person messaging) is mainly used for business messaging to send text messages from software or application to mobile users. This system allows businesses to send huge volumes of automated business messages to their customers. Since the number of smartphone users is skyrocketing, businesses adopting SMS campaigns to promote their business and to reach maximum people.
Silent Features Of SMS Campaign
60% of users replay the text message within 1-2 minutes
45% of prospects choose a brand just after receiving an SMS
67% of the audience rely on text for scheduling business appointments
Why SMS Campaign Is Best For Businesses?
SMS campaign is the most preferred and effective way of business promotion. Some of the advantages are mentioned here.
High Open Rate
Bulk SMS is the text messages that have the highest open rate compared to phone calls and emails. According to a study, there is almost 98% of open rate which is considered a boon for business enterprises. From small to medium enterprises find SMS campaigns as the most effective way to deliver the brand message to a maximum audience within a short time.
Boosts The Conversion Rate
SMS is one of the unbiased and reliable ways that deliver outstanding results for the business. People are more likely to visit the business and take action on promotions or offers that are shared through SMS compared to any other marketing service.
Affordable
SMS is the most cost-effective way of promotion compared to conventional advertising like print and TV commercials. Since Cloud messaging services are now highly popular, they have reduced the overall expense of the messaging service which has attracted a number of businesses. Cloud telephony providers offer bulk SMS options through SMS API or their platform that allows businesses to reach out to thousands of audiences within a few easy steps. Conventional advertising methods like billboards, television commercials, mobile ads, or print advertising are more expensive compared to SMS campaigns.
Higher Audience Reach
Mobile phone users are billions worldwide and due to that, it has become easy to reach them with simple text SMS. One of the top advantages of SMS in business is that receiving a text message doesn’t require any internet connectivity and a simple featured phone is enough to access the message. Due to this reason, marketers find it easy to reach maximum people within a short time.
Instant Delivery
SMS takes no time to be delivered to the targeted mobile phones. One has to ensure a good Cloud telephony provider that has strong network operator connections across the globe. In this way, the messages will be delivered on time without any additional hassle.
Easy Evaluation Of SMS Campaign
Once the bulk SMS campaigns are started for a business, the next thing is to monitor the results of the campaigns. A number of bulk SMS service providers provide real-time data that let the administrator know how many people received the SMS, how many of them have opened the message and what number of people responded. These are a few things that help to evaluate the parameters of the SMS campaign and it will easily let the business admin know how far they are to reach the destination.
Flexible and Reliable
Businesses can use SMS services to announce their ongoing sale, and discount coupon offers and inform the customers regarding their new openings in the stores. Apart from them, they can also use SMS to send reminders and various miscellaneous messages to their customers. This is completely flexible and reliable and has a 100% delivery rate.
Conclusion
SMS campaign has now become a boon for businesses in this highly competitive era. Due to the limitless advantages, many businesses today rely on SMS campaigns compared to any other form of advertising.
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